Rationalism and Practicalism: Max Mara and Its New Satchel

Chinese actress Chen Ran at Milan Fashion Week

I liked this Chinese girl when she showed up as a model at Paris fashion week back in 2010. She is bold enough to try variety of styles, either vintage or fashion-forward. But it was this look that really caught my eyes: tailored, streamlined white coat is so fresh and effortlessly chic; the sand beige Max Mara Satchel finished this elegant, stylish color palette perfectly . The whole look was a great illustration to the show she was going to watch– the Max Mara’s fall 2012 collection.

If you ask me about underrated brands, Max Mara will be in my list. When Achille Maramotti opened his fashion house at Italy in 1951, his main purpose is to make clothes for women who loved high fashion but couldn’t afford it. Although he already passed away seven years ago, Laura Lusuardi, a beloved female designer who helped Achille Maramotti seize the creative ferment and successfully release the Sportmax label, can also be relied on when we need to find the high-quality, fashion-forward piece at a reasonable price.

For me, Max Mara’s collections are timely and timeless at the same time. I adore the great craftsmanship, tailored silhouettes, stylish yet practical accessories, like this ideal works-around-the-clock satchel.

Besides the versatile neutrals, this bag also comes in yummy pastel colors, like the light lavender one in the campaign photos, and the lemon one which is still available at bloomingdale’s:

Max Mara Satchel


Max Mara Satchel in lemon and black

Below are two affordable versions that I like from Botkier  and Zara:

Botkier Eden Satchel
Zara double zip bowling bag

What do you think of this bag? Do you own other Max Mara pieces? How do you style yours?

By Helen Hou

I'm Helen. In the huge fashion world, what attracts me the most is the way different people accessorize themselves. Our daily outfit choices are not just about the pieces we pick, they relate to something lurking deeply within our hearts: how we feel about ourselves, how we express ourselves to the rest of the world, what kind of people do we want to be and what kind of life do we want to live. Following my passion for fashion, I immerse myself in this bizarre world and try my best to share what I learned with you!